focus groups

Our facilitators have lead discussions on a variety of topics in different settings. Our professionals have facilitated more than 500 individual focus groups with clients including government agencies, major corporations, public universities, health care entities, not-for profit organizations, state associations, public education campaigns and legislative outreach efforts.

Our focus group facility is equipped with a one-way mirror and unobtrusive recording devices. We also travel to locations that are convenient for out research audience: businesses, libraries, hospitals and other conference room settings.

We use focus groups for issue identification, question development for quantitative studies, case studies (in combination with other methods), and customer satisfaction/needs assessments.

Our survey unit recruits focus group participants from specific lists or randomly chosen residents depending on the needs of the particular assessment.

The survey unit has extensive experience in screening potential participants to identify those with specific characteristics. After a participant consents to attend a focus group they are sent a confirmation letter and map, then called the day before the focus group for a final reminder.