telephone surveys

SRG has conducted telephone interviews on national, state, and local populations on a wide variety of topics.

We have superb telephone survey capabilities with 20 state-of-the-art dedicated telephone interviewing stations (expandable to 30) housing the most up-to-date computer network and monitoring equipment.

SRG uses a computer assisted telephone interviewing software program called CASES, developed at the University of California, Berkeley. CASES is the most sophisticated interviewing software available, allowing for maximum questionnaire flexibility and rapid data turnaround.

SRG thoroughly trains, closely monitors and supervises all interviewing staff to assure unbiased, reliable data. Multiple callbacks and call scheduling assure a high response rate and a representative sample.