Polls or surveys are conducted to
represent the beliefs and opinions of a particular population systematically
and scientifically. SRG always customizes surveys to meet
the needs of each particular project, but this type of research
is usually conducted with one of several particular objectives
in mind:
- To understand and predict the behavior of an important group or segment
of the population.
- To collect information that can effect change in a particular
group—for example, to create communication strategies
to increase awareness of a public safety issue or reduce the
number of people engaging in risky health behavior, like tobacco
use.
- To understand people’s attitudes, beliefs, and behaviors regarding a specific topic, service, or product.
Who Uses This Service?
- Decision makers in business and industry.
- Public policy makers.
- Social scientists interested in studying public opinion.
- Administrators seeking to measure the effects of their social programs.
- Journalists and communication professionals.
- Educators seeking to measure public support for school initiatives and levies.
- Officials in public health and public safety.
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Project Bios 
